I saw this ad on the nytimes website tonight and figured I would share it. While the effectiveness of ad campaigns aimed at ending teenage abuse of prescription drugs remains to be seen, I felt the ad was poignant. It can be hard for parents to imagine their kids doing drugs at all, let alone stealing drugs from them. But that is exactly what is happening. These aren’t just your “bad kids” these are often the honor roll student or the star athlete.
In 2003, approximately 15 million Americans reported using a prescription drug for nonmedical reasons at least once during the year. Also 6.1% of 16 to 17 year olds reported misusing a prescription drug in the prior month.
Hopefully with the increased media coverage of prescription drug abuse parents will become more aware and proactive.