This video is generating a good deal of controversy in the gay community, this is what queerty.com reported on the ad.
Some gay bloggers have told filmmaker Eric Leven his AIDS PSA’s “fear-based”. And, you know what, he’s okay with that. HIV commercials should be fucking scary – or, at least, jarring. This one’s both. In an interview with Michael Crawford from Bloggernista, Leven explains his – er – position:
“I’ve been through the ranks of gay life. I’ve seen it in its most beautiful and darkest arenas. I want to take these experiences and shine light on them. Expose them for what they are and nothing less. I want gay men to start realizing the realities of their own community. I want them to step up to the plate and be a man (whether you’re wearing leather or a dress!) I want them to start taking their lives seriously and thinking before they act.”
Because HIV is something that affects the whole world, it is important that HIV/AIDS education be effective. I think by now, much of the world understands how it happens and many have an idea of what they can do to prevent it. But that doesn’t guarantee people will actually take those precautions even if they know it is a good idea. I absolutely agree with the writers over at queerty.com, I think ads related to HIV/AIDS should be incredibly scary, so people get it. HIV is scary. And since the main path of transmission is sex, which is incredibly temping and glamorized, campaigns need to be particularly jarring. So I figured I would share some of my favorite HIV/AIDS awareness print campaigns.
I also think the approach of showing real people dealing with it is incredibly effective. There are campaigns taht show people with AIDS who are wasting away and there are also campaigns with people who look completely normal, both can be powerful.
There is also a site I like, Positive Lives, that has pictures with the associated stories on it. It is organized by region of the world.
“Positive Lives is a unique international project that photographs and documents the social and emotional impact of the global HIV/AIDS epidemic, illuminating positive human responses to this world crisis. By sharing these stories, we can all face the challenges, myths, and prejudices surrounding HIV/AIDS.
No matter what are an individual’s prejudice, the virus does not discriminate. HIV affects us all”